Mancha was my culmination project at City Tech. I brainstormed, strategized, and designed the assets for this project.
The objective of this project was to support parents by creating a set of tools that would facilitate the "sex talk." MANCHA encourages parents to have a dialogue at home, which will help teens delay or make smarter decisions when it comes to sex. The tools will improve relations between teens and parents and help make sex talk less uncomfortable.
The logo represents the closeness of a parent and a child. The color palette consists of cyan shades to give the brand an image of calmness and relaxation.
Mancha translates to "stain" in English. I used the term Mancha as a symbol for the stigma and silence that surrounds sexual and reproductive health issues in the Hispanic community.
