I had the opportunity to engage with People Over Plastic (PoP) via Cathafire, a volunteering platform. PoP sought a designer to craft their Annual Impact Report.
Within this project's scope, I delved into the unique visual identity of the PoP brand, which boasts a diverse palette of colors complemented by the distinctive Bebas Neue and Apercu typographic selections for their body copy.
My approach involved meticulously categorizing content, associating each category with specific colors, and strategically integrating gradients to accentuate key typographic elements throughout the report. This method ensured a cohesive and visually engaging presentation of PoP's impactful initiatives and accomplishments.
