I recently collaborated with Operations Blankets of Love (OBOL) through Cathafire, a volunteering platform. OBOL needed a designer to revamp their call-to-action poster (pictured on the right). Given my passion for animals, I eagerly jumped on board to help.
The primary goal of this project was to streamline the information hierarchy to prevent overwhelming the audience. OBOL's brand colors, yellow and red, were incorporated, and for typography, I opted for Neue Hass Grotesk, a type family known for its beauty and readability, to enhance the overall design.
I presented the client with three distinct versions, each featuring a focal point that conveys empathy and compassion.
Three different designs for client to choose
Following client feedback, the final version is shown on the right. The client requested some copy edits, primarily focusing on clarity and impact. Regarding the design, I strategically placed the red elements between black, creating contrast and drawing attention to the most critical information. Additionally, incorporating compelling photos captures the essence of OBOL's day-to-day operations, adding depth and authenticity to the poster.
